BECU /// DIRECT MAIL

BECU is Washington's leading and largest credit union. As a member owned, not-for-profit financial institution it has many programs that contribute back to the community. This direct mail piece was designed to inform public school teachers and parents of BECU's educational grants. Designed with tear-off bookmarks, the piece made it easy
to spread information about the program beyond the initial recipient. A simplified redesign of the application form made the application less intimidating.

*** This work was created while serving as a designer at The Bellwether Group.

thebellwethergroup.net