COCA-COLA /// SUSTAINABILITY MARKETING CAMPAIGN TOTE BAGS

Wal-mart was finally facing the elephant in the room and and made sustainability
one of the top criteria for their preferred vendor scorecard. Coca-Cola, hoping to score high, started a sustainability marketing campaign. A website was designed to house
a campaign kit with downloadable graphics that could be accessed by Coca-Cola's mar- keting directors worldwide. New logos were created for the slogans Refresh, Recycle, Recharge. Artwork was made for tote bags (made of used plastic bottles) and other promotional items to appear in Wal-mart stores.

*** This campaign was created while serving as an art director at Green Team Advertising. Illustrations by August Heffner.

greenteamusa.com

peteraugustheffner.com